Our Story

where it all began
Our outdoor brand started in the unlikeliest of places: very much indoors, in an accounting office. Although that makes Veradek Outdoor’s foundation seem calculated (excuse the pun), Veradek Outdoor was organically created out of the shared experiences of Lucio and Dan, two life-long friends.
While looking for a way to make their mark outside of their corporate office jobs, Lucio and Dan found they didn’t need to look too far. As it turns out, the backyard was where Veradek Outdoor’s story began.

the seed
Our outdoor brand started in the unlikeliest of places: very much indoors, in an accounting office. Although that makes Veradek Outdoor’s foundation seem calculated (excuse the pun), Veradek Outdoor was organically created out of the shared experiences of Lucio and Dan, two life-long friends.
While looking for a way to make their mark outside of their corporate office jobs, Lucio and Dan found they didn’t need to look too far. As it turns out, the backyard was where Veradek Outdoor’s story began.

the growth
Our outdoor brand started in the unlikeliest of places: very much indoors, in an accounting office. Although that makes Veradek Outdoor’s foundation seem calculated (excuse the pun), Veradek Outdoor was organically created out of the shared experiences of Lucio and Dan, two life-long friends.
While looking for a way to make their mark outside of their corporate office jobs, Lucio and Dan found they didn’t need to look too far. As it turns out, the backyard was where Veradek Outdoor’s story began.
our philosophy

simplicity
Our outdoor brand started in the unlikeliest of places: very much indoors, in an accounting office. Although that makes Veradek Outdoor’s foundation seem calculated (excuse the pun), Veradek Outdoor was organically created out of the shared experiences of Lucio and Dan, two life-long friends.
While looking for a way to make their mark outside of their corporate office jobs, Lucio and Dan found they didn’t need to look too far. As it turns out, the backyard was where Veradek Outdoor’s story began.

extreme weather conditions
Our outdoor brand started in the unlikeliest of places: very much indoors, in an accounting office. Although that makes Veradek Outdoor’s foundation seem calculated (excuse the pun), Veradek Outdoor was organically created out of the shared experiences of Lucio and Dan, two life-long friends.
While looking for a way to make their mark outside of their corporate office jobs, Lucio and Dan found they didn’t need to look too far. As it turns out, the backyard was where Veradek Outdoor’s story began.